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If a Firm Decide to Penetrate the Japanese Consumer Market

Question 34

Multiple Choice

If a firm decide to penetrate the Japanese consumer market through direct marketing (such as catalog or telemarketing sales) . Which of the following strategies best
Describes this option for lowering the price of an exported product?


A) rearrange the distribution channel.
B) eliminate costly features (or make them optional) .
C) downsize the product.
D) expand the warranty categories to give incentive for higher quality.
E) assemble or manufacture the product in foreign markets.

Correct Answer:

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