Brand equity for global brands varies greatly from country to country. All of the following factors contribute to the variation EXCEPT:

Question

Quizplus · Accepted Answer

While literacy may impact the effectiveness of certain marketing tactics, it is not a significant factor in determining brand equity variation across countries. The other factors listed - competitive climate, marketing support, cultural receptivity to brands, and product category penetration - all play important roles in shaping how a brand is perceived and valued in different markets.

Brand Equity for Global Brands Varies Greatly from Country to Country