With respect to a brand name changeover strategy, the _________________ strategy ties the new global brand name to the existing local brand name. After a transition
Period, the old name is dropped.

Question

Quizplus · Accepted Answer

The description given perfectly matches the fade-in/fade-out strategy, where the new global brand name is gradually introduced in conjunction with the existing local brand name. Over time, the old name is phased out entirely.

With Respect to a Brand Name Changeover Strategy, the _________________