With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product appeals to a small segment of the
Population (which might grow in time).

Question

Quizplus · Accepted Answer

A niche item refers to a product that appeals to a small, specialized section of the market. This segment may not be large initially, but has potential for growth over time. This makes it different from core products that appeal to the general population, cultural products that represent a region or country’s heritage, seasonal products that have a surge in demand during certain times of the year, and filler products that are sold to fill shelf space and do not have much demand or appeal.

With Respect to Product Categories Analyzed on the Basis of Sales