In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G.Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia.This is an example of improper:

Question

Quizplus · Accepted Answer

This is an example of improper product policy decisions because the issue arose from the decision related to the product's packaging and labeling, which did not meet the local market's language requirements.

In the Australian Market, Rather Than Manufacturing Disposable Diapers, Procter