Successful ________________ policy requires development of universal products, or products that demand no more than a cosmetic change for adaptation to
Differing local needs and use conditions.

Question

Quizplus · Accepted Answer

The term "global product" refers to a product that can be sold in multiple markets without requiring significant adaptation or customization. Developing such products is important for successful global marketing strategy as it allows companies to achieve economies of scale, simplify production processes, and maintain consistent branding and messaging across different regions.

Successful ________________ Policy Requires Development of Universal Products, or Products