The basic premise of hypercompetition is the Schumpeterian view that the secret to success is coordination of competition by negotiation, cooperation, and alliance.

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Hypercompetition is based on the idea that competitive advantages are rapidly eroded due to the dynamic nature of markets, not on coordination through negotiation, cooperation, and alliance. It emphasizes rapid and aggressive moves in a constantly shifting market environment.

The Basic Premise of Hypercompetition Is the Schumpeterian View That