The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:
A)tailor its marketing mix to each individual segment.
B)make the sales job easier.
C)offer a customized product to every consumer.
D)offer a standard product to every consumer.
E)make more money.

Question

Quizplus · Accepted Answer

Market segmentation allows a firm to tailor its marketing mix (product, price, place, and promotion) to each specific segment, thereby addressing the unique needs and preferences of different groups of consumers more effectively.

The Goal of Market Segmentation Is to Break Down the Market