Market segmentation is a logical outgrowth of:
A)the demand function.
B)the supply function.
C)efficiency in inventory control.
D)the marketing concept.
E)the product life cycle.

Question

Quizplus · Accepted Answer

Market segmentation is directly related to the marketing concept, which focuses on identifying and meeting the needs and wants of different customer groups effectively and efficiently.

Market Segmentation Is a Logical Outgrowth Of