A persistent problem faced by international marketers is how to strike the balance between _____.
A)standardization and generalization.
B)standardization and globalization.
C)standardization and customization.
D)standardization and positioning strategies.
E)standardization and marketing mix.

Question

Quizplus · Accepted Answer

The correct answer is standardization and customization. This balance involves deciding how much to standardize marketing strategies across different countries (uniformity) versus how much to customize them to fit the specific needs and preferences of local markets.

A Persistent Problem Faced by International Marketers Is How to Strike