Another name for universal segments is:
A)local.
B)regional.
C)transnational.
D)global.
E)multi-regional.

Question

Quizplus · Accepted Answer

Universal segments refer to groups of customers or market segments that exist across multiple countries or regions, sharing similar needs, preferences, or characteristics that can be targeted with the same marketing strategy or product offering. The term "global" best captures this concept, as it implies a worldwide scope.

Another Name for Universal Segments Is