All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:
A) monetization of transactions within a country.
B) not knowing how much a household can buy.
C) gray and black sectors of the economy being accounted for.
D) income disparities.
E) a huge middle class.
Correct Answer:
Verified
Q25: PPP is an acronym for:
A)people power parity.
B)purchasing
Q30: Lifestyle segmentation is popular in _.
A)manufacturing circles
B)finance
Q32: Two positioning strategies available to international marketers
Q34: _ is very popular in advertising circles.
A)
Q36: According to the Roper Consulting Valuescope study
Q37: _ publishes PPP statistics every year.
A)The World
Q38: According to the Roper Consulting Valuescope study
Q42: A firm's positioning strategy depends on the
Q44: Very rarely do _ themes work globally.
A)positioning
B)psychograhic
C)demographic
D)geographic
E)segmentation
Q51: A special case where universal positioning clearly
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