Behavior segmentation criteria includes the following criteria EXCEPT:
A) brand/supplier loyalty.
B) brand equity.
C) usage rate.
D) product penetration.
E) benefits sought.

Question

Quizplus · Accepted Answer

Brand equity is not a behavior segmentation criteria, as it is a measure of the value and strength of a brand's reputation and image, rather than a factor that influences consumer behavior or purchasing decisions. The other criteria listed (brand/supplier loyalty, usage rate, product penetration, and benefits sought) are all factors that can help segment consumers based on their behaviors and preferences.

Behavior Segmentation Criteria Includes the Following Criteria EXCEPT