Value-based segmentation schemes are not always _____.
A)profitable
B)collectable
C)actionable
D)measurable
E)none of the above

Question

Quizplus · Accepted Answer

Value-based segmentation schemes must be actionable, meaning they should guide specific actions to target different segments effectively. If a segmentation is not actionable, it cannot be effectively used to tailor marketing strategies or product offerings to meet the needs of different segments.

Value-Based Segmentation Schemes Are Not Always _____