Within the arena of positioning strategy, the battle is for:
A)the mind of your target customer.
B)the high ground.
C)the new territory.
D)the competition's heartland.
E)the best market share.

Question

Quizplus · Accepted Answer

Positioning strategy is primarily about how a brand or product is perceived in the mind of the target customer. It's about differentiating oneself in the eyes of the consumer, rather than physical locations or direct competition for market share.

Within the Arena of Positioning Strategy, the Battle Is For