Two positioning strategies available to international marketers include:
A)uniform and computerized positioning strategies.
B)uniform and regional positioning strategies.
C)universal and localized positioning strategies.
D)uniform and localized positioning strategies.
E)none of the above.

Question

Quizplus · Accepted Answer

Uniform and localized positioning strategies are two common approaches used by international marketers. Uniform positioning involves using the same marketing strategy and message across all markets, while localized positioning tailors the marketing strategy and message to fit the cultural and consumer preferences of each specific market.

Two Positioning Strategies Available to International Marketers Include