In the area of international positioning, _____ themes often run the risk of being bland and not very inspired.
A) external
B) universal
C) internal
D) local
E) none of the above
Correct Answer:
Verified
Q26: Value-based segmentation schemes are not always _.
A)profitable
B)collectable
C)actionable
D)measurable
E)none
Q27: All of the following are shortcomings of
Q28: Behavior segmentation criteria includes the following criteria
Q29: Which of the following bases would probably
Q30: Lifestyle segmentation is popular in _.
A)manufacturing circles
B)finance
Q32: Two positioning strategies available to international marketers
Q33: The formulation of positioning strategy includes the
Q34: The "blue banana" ("banane bleue") refers to:
A)A
Q35: According to the text, some marketing scholars
Q36: The Human Development Index is published by
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