In emerging markets that are still in an early stage of economic development, a _____ approach might be more beneficial than _____.
A)GCCP; UCCP
B)GCCP; NCCP
C)GCCP; XCCP
D)GCCP; LCCP
E)none of the above

Question

Quizplus · Accepted Answer

In early-stage emerging markets, a Global Consumer Culture Positioning (GCCP) approach might be more beneficial than a Local Consumer Culture Positioning (LCCP) because GCCP can leverage global brand appeal and aspirational values that resonate with consumers seeking modernity and international standards.

In Emerging Markets That Are Still in an Early Stage