With respect to comparing country segmentation (classifying countries into groups) , when only one segmentation tool is used, the researcher could:
A) simply compute the mean or median and split the countries into two groups.
B) simply compute chi-square and look for differences.
C) use cluster analysis.
D) use correlation analysis.
E) use nonparametric statistics.
Correct Answer:
Verified
Q40: Within the arena of positioning strategy, the
Q41: The _ tells us whether or not
Q42: Data in the European market was gathered
Q43: The higher the _value, the better the
Q44: Very rarely do _ themes work globally.
A)positioning
B)psychograhic
C)demographic
D)geographic
E)segmentation
Q46: Variation in customer needs is the primary
Q47: A firm's positioning strategy depends on the
Q48: GCCP stands for _.
A)global consumer culture protocol
B)global
Q49: _ is an umbrella term that embraces
Q50: LCCP stands for _.
A)legal consumer culture positioning
B)longitudinal
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