Data in the European market was gathered on the penetration of microwave ovens. The data collected consisted of three potential segmentation variables (income,
Participation of women in the labor force, and per-capita consumption of frozen
Foods). Which of the following methods would probably be used to obtain a
Picture of the segments for microwave usage?
A) the mean
B) the median
C) random block design analysis
D) Latin square design analysis
E) regression analysis

Question

Quizplus · Accepted Answer

Regression analysis would be the best choice for obtaining a picture of the segments for microwave usage as it allows for the identification of relationships between the potential segmentation variables (income, participation of women in the labor force, and per-capita consumption of frozen foods) and microwave usage. Through the analysis, the data can be segmented and patterns can be identified to determine the segments of the European market that are most likely to use microwave ovens. The other methods listed (mean, median, random block design analysis, and Latin square design analysis) are not suitable for segmenting data based on multiple variables.

Data in the European Market Was Gathered on the Penetration