Variation in customer needs is the primary motive for market segmentation.
Correct Answer:
Verified
Q41: The _ tells us whether or not
Q42: Data in the European market was gathered
Q43: The higher the _value, the better the
Q44: Very rarely do _ themes work globally.
A)positioning
B)psychograhic
C)demographic
D)geographic
E)segmentation
Q45: With respect to comparing country segmentation (classifying
Q47: A firm's positioning strategy depends on the
Q48: GCCP stands for _.
A)global consumer culture protocol
B)global
Q49: _ is an umbrella term that embraces
Q50: LCCP stands for _.
A)legal consumer culture positioning
B)longitudinal
Q51: A special case where universal positioning clearly
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