The requirements for effective market segmentation in the domestic environment are significantly different than those of the international environment.

Question

Quizplus · Accepted Answer

The fundamental requirements for effective market segmentation, such as measurability, accessibility, substantiality, and actionability, apply to both domestic and international markets. The main difference lies in how these requirements are implemented, considering the additional complexities of international markets, such as cultural, legal, and economic differences.

The Requirements for Effective Market Segmentation in the Domestic Environment