In the field of advertising, campaigns that were developed with a high-context culture in mind are likely to be less effective when used in _______________
Cultures, and vice versa.

Question

Quizplus · Accepted Answer

Campaigns developed with a high-context culture in mind rely heavily on implicit communication, nonverbal cues, and shared cultural background. In contrast, low-context cultures rely more on explicit communication and less on shared cultural assumptions. Therefore, campaigns developed for high-context cultures are likely to be less effective in low-context cultures, where explicit communication is valued more.

In the Field of Advertising, Campaigns That Were Developed with a High-Context