_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business
Situation.

Question

Quizplus · Accepted Answer

The Self-Reference Criterion (SRC) refers to people's tendency to use their own cultural background and experience as a reference point when dealing with a business situation in a foreign culture. This can lead to misunderstandings and misinterpretations of the situation. It is important for individuals to recognize their SRC and try to overcome it in order to have a better understanding of the culture they are interacting with.

_______________________ Refers to People's Unconscious Tendency to Resort to Their