Promotion strategies can be most challenging globally. Changes for a U.S.-style ad might include:

Question

Quizplus · Accepted Answer

When promoting globally, it is important to consider all of the options listed. Translation into another language is necessary for communication with people who do not speak the same language as the original ad. Lots of explanatory copy may be needed to provide context and cultural understanding. Pictures and fewer words may be necessary in countries with different writing systems, and appeals for large groups rather than individuals are often more effective in collectivist cultures.

Promotion Strategies Can Be Most Challenging Globally