Export marketers still tend to take a(n) ____________ approach to foreign markets.
A)geocentric
B)polycentric
C)ethnocentric
D)dualcentric
E)regiocentric

Question

Quizplus · Accepted Answer

Export marketers often adopt an ethnocentric approach, meaning they view their home country's culture as superior and tend to offer products or services abroad without significant adaptation to local markets.

Export Marketers Still Tend to Take A(n) ____________ Approach to Foreign