In a polycentric orientation, marketers begin to _________________ products to local conditions.
A)standardize
B)regulate
C)adapt
D)centralize
E)subsidize

Question

Quizplus · Accepted Answer

In a polycentric orientation, marketers recognize and respond to differences in local markets, adapting products to meet local tastes, preferences, and conditions. This approach contrasts with standardization, where the same product is offered in multiple markets regardless of local differences.

In a Polycentric Orientation, Marketers Begin to _________________ Products to Local