Which of the following is true of a global matrix structure?
A)It coordinates sales and marketing initiatives across all geographic locations.
B)It divides the world into geographic regions, with each geographic division reporting to the CEO.
C)It provides a fairly straightforward way to effectively manage a variety of businesses and products around the world.
D)It provides a way to achieve vertical and horizontal coordination simultaneously along two dimensions.

Question

Quizplus · Accepted Answer

A global matrix structure provides a way to achieve vertical and horizontal coordination simultaneously along two dimensions.The matrix works best when pressure for decision making balances the interests of both product standardization and geographic localization and when coordination to share resources is important.

Which of the Following Is True of a Global Matrix