The reluctance of U.S. manufacturers to produce small cars for smaller unit profits despite the growing preference of U.S. customers for small cars is a classic example of ________.

Question

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This is an example of marketing myopia, which refers to a narrow focus on a specific product or service and ignoring the larger market trends and needs. Despite the growing preference of customers for small cars, the manufacturers are reluctant to produce them as they yield smaller unit profits. This shortsighted approach can result in missed opportunities and loss of market share.

The Reluctance of U