According to Michael Porter, which of the following is a narrow market strategy for creating competitive advantage?
A) vertical integration
B) horizontal integration
C) cost leadership
D) focused differentiation

Question

Quizplus · Accepted Answer

Focused differentiation is a narrow market strategy where a company targets a specific segment of the market with unique products or services. This allows the company to create a competitive advantage by catering to the specific needs and preferences of their target market. Vertical integration involves expanding into different stages of the supply chain, horizontal integration involves expanding into related industries, and cost leadership involves offering products or services at a lower cost than competitors.

According to Michael Porter, Which of the Following Is a Narrow