Mckelvey Inc., a U.S. - based cosmetics manufacturer, promotes its products using the same price value, composition, and advertisements irrespective of the target market location. In this case, the company is utilizing ________.

Question

Quizplus · Accepted Answer

Export selling refers to a marketing strategy in which a company produces goods in their domestic market and sells them in foreign markets without customizing the product or the marketing strategy for the target market. In this case, McKelvey Inc. promotes its products using the same price value, composition, and advertisements irrespective of the target market location, which fits the definition of export selling.