Which of the following is true of licensing as a form of global market entry?
A) A company can expand its market reach with almost no capital or marketing costs.
B) It allows a licensor to directly involve in the overseas market and user's needs.
C) It can restrict the growth of domestic competitors in an overseas market.
D) A company's resources cannot be exploited by another company.

Question

Quizplus · Accepted Answer

Licensing allows a company to enter an overseas market with minimal capital and marketing costs because it involves granting permission to another company to use its intellectual property or technology. Therefore, a licensor can expand their market reach without significant investment.

Which of the Following Is True of Licensing as a Form