Escobar, a global enterprise selling athletic shoes, procures its shoes through contract manufacturing agreements with producers in developing nations. It uses its expertise in distribution and sales to promote these products. In this case, the marketing strategy used by the company is referred to as ________.

Question

Quizplus · Accepted Answer

The marketing strategy used by Escobar is product sourcing, where the company procures its shoes through contract manufacturing agreements with producers in developing nations and focuses on distribution and sales to promote these products. Franchising, direct investment, and joint ventures involve different types of ownership and control over the production and distribution of goods, which do not align with the approach used by Escobar.

Escobar, a Global Enterprise Selling Athletic Shoes, Procures Its Shoes