Marketing research is best defined as a continuous flow of information about company operations.

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Marketing research is a systematic and objective process of collecting and analyzing information about a particular marketing problem to help management make informed decisions. It is not a continuous flow of information about company operations, but rather a specific process conducted to gather information about the market, customers, competitors, and other factors that can impact the success of a company's marketing efforts.

Marketing Research Is Best Defined as a Continuous Flow of Information