The greater a company's information intensity, the more the traditional product/market boundaries shift.

Question

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Information intensity refers to the degree to which a company relies on information technology and knowledge-intensive activities in its operations. As companies become more information-intensive, they often develop new products and services that may cross traditional market boundaries. This is because they have access to more data and insights that allow them to identify and capitalize on new opportunities across different industries and markets. Therefore, as a company's information intensity increases, the traditional product/market boundaries are likely to shift.

The Greater a Company's Information Intensity, the More the Traditional