Interested in a business opportunity in Russia, Peter Terian stood on a busy street corner in Moscow and watched the different cars that went past. He noticed a large number of Mercedes, but not a single Rolls Royce. Terian later set up the first Rolls Royce dealership in Russia. In this case, the source of information is referred to as ________.
A) survey research
B) direct perception
C) income elasticity measurements
D) secondary data
Correct Answer:
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