Luxury car manufacturers, Lewitt, invest in dealerships across Asian countries based on a marketing research outcome showing the recent increase in purchase of luxury cars. In this case, Lewitt's investigation of research data reflects a(n) ________.

Question

Quizplus · Accepted Answer

The investment decision made by Lewitt based on market research data showing an increase in purchase of luxury cars indicates a demand pattern analysis. This means that the company has investigated the trend in consumer behavior in terms of demand for luxury cars, which has provided insights for their investment decision. The other options, income elasticity measurement, estimation by analogy, and comparative analysis, are not relevant to the scenario.

Luxury Car Manufacturers, Lewitt, Invest in Dealerships Across Asian Countries