The relative advantage of a product, with regard to the rate at which innovations are adopted, refers to the extent to which a product is consistent with existing values and past experiences of adopters.

Question

Quizplus · Accepted Answer

The relative advantage of a product, with regard to the rate at which innovations are adopted, refers to the degree to which it is perceived as being better than the product it supersedes or the current state of the art, not necessarily its consistency with existing values and past experiences of adopters.

The Relative Advantage of a Product, with Regard to the Rate