Sarah comes across an online ad promoting a new deodorant that is priced much lower than the one she regularly uses. She goes to a nearby supermarket and uses a free sample pack to evaluate the deodorant. According to Rogers' diffusion theory, Sarah is in the ________ stage of the adoption process.

Question

Quizplus · Accepted Answer

Sarah is trying out the new deodorant to evaluate its effectiveness and see if it meets her needs. This indicates that she is in the trial stage of the adoption process. She has moved beyond simply being aware of the product and showing interest in it, and is now actively testing it out. Adoption would come later if she decides to continue using the new deodorant regularly.

Sarah Comes Across an Online Ad Promoting a New Deodorant