As a characteristic of innovation, ________ refers to whether a product can be tried and used on a limited basis or in smaller quantities without great expense.
A) divisibility
B) complexity
C) communicability
D) compatibility

Question

Quizplus · Accepted Answer

Divisibility refers to the ability to try and use a product on a limited basis or in smaller quantities without great expense. Therefore, A) is the correct choice. Complexity refers to how difficult a product is to understand and use. Communicability refers to how easily an innovation can be communicated to others. Compatibility refers to how well an innovation fits with existing values, experiences and needs of potential adopters.

As a Characteristic of Innovation, ________ Refers to Whether a Product