Hellmut Schütte has proposed a modified equivalent of Maslow's hierarchy of needs theory to explain the needs and wants of African consumers.

Question

Quizplus · Accepted Answer

Hellmut Schütte is not known for proposing a modified equivalent of Maslow's hierarchy of needs specifically for African consumers. Maslow's hierarchy of needs is a psychological theory proposed by Abraham Maslow, and while it has been discussed and applied in various cultural contexts, Schütte's specific association with a modified version for African consumers is not accurate.

Hellmut Schütte Has Proposed a Modified Equivalent of Maslow's Hierarchy