Which of the following is a characteristic of a mass-market segment in an emerging nation?
A) full access to globalized media
B) emphasis on social connectedness in its culture
C) letter writing replaced by SMS messages
D) high household income

Question

Quizplus · Accepted Answer

Emerging nations often have a strong emphasis on social connectedness in their culture, leading to mass-market segments with a similar focus. Options A, C, and D are not necessarily exclusive to mass-market segments in emerging nations and can be found in other market segments as well.

Which of the Following Is a Characteristic of a Mass-Market