The lack of an educated consumer was a profit center for many businesses with fixed pricing as the norm.

Name: The lack of an educated consumer was a profit center for many businesses with fixed pricing as the norm.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Businesses with fixed pricing could set their prices without fear of losing customers to more informed competitors or shoppers. This lack of price transparency allowed companies to charge higher prices without much pushback from consumers.

The Lack of an Educated Consumer Was a Profit Center