Which of the following is an impact of IT driven globalization on marketing?

Question

Quizplus · Accepted Answer

IT driven globalization has made markets in different regions easily accessible to global competition. This has impacted marketing by increasing competition and forcing companies to adjust their marketing strategies to the global market. Identifying consumer needs may still be complex, but it is also becoming more important for companies to do so in order to compete on a global scale. The use of manual labor is decreasing in many industries due to automation and technology advancements, so choice C is not accurate. The interaction between companies and consumers is actually increasing due to the widespread use of social media and other digital platforms for marketing and communication.

Which of the Following Is an Impact of IT Driven