How can organizations create a sustainable competitive advantage in the global marketing environment?

Question

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By adopting a shared-value approach to marketing, organizations can create a sustainable competitive advantage in the global marketing environment. This approach involves creating value for both the organization and society, by addressing social, environmental, and economic needs. By doing so, organizations can build a positive reputation, attract customers, and increase long-term profitability. Shifting production locations to low-wage countries, restricting value creation to top management executives, or enriching shareholders at the expense of society are not sustainable strategies, as they do not promote long-term value creation or address broader social and environmental impacts.

How Can Organizations Create a Sustainable Competitive Advantage in the Global