Which of the following is referred to as the big new idea in business and marketing?

Question

Quizplus · Accepted Answer

The big new idea in business and marketing is the responsibility of a business to create value. This means that businesses should focus on creating value for their customers, rather than just pushing products or maximizing profits. Providing customer-perceived benefits is a part of this idea, but it goes beyond just delivering benefits to customers and requires businesses to think more strategically about creating long-term value for all stakeholders.

Which of the Following Is Referred to as the Big