________ are key stakeholders in the marketing exchange process.

Question

Quizplus · Accepted Answer

Customers are the key stakeholders in the marketing exchange process as they are the ones who purchase and use the products or services being offered by the company. Without customers, the exchange process would not exist. While stockholders, employees, and shareholders are important stakeholders for a company, they are not necessarily involved in the marketing exchange process.

________ Are Key Stakeholders in the Marketing Exchange Process