Because market share is hard to obtain, it should not be considered in a marketing audit.

Name: Because market share is hard to obtain, it should not be considered in a marketing audit.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market share is an important metric to consider in a marketing audit, as it helps to identify a company's position in the market compared to its competitors. It can provide valuable insights into a company's performance and potential opportunities for growth.

Because Market Share Is Hard to Obtain, It Should Not