Which of the following is an informal control method in global marketing?

Question

Quizplus · Accepted Answer

Transfer of people, also known as personnel control, is an informal control method in global marketing. This involves sending expatriates or local employees to overseas markets to oversee operations and ensure consistency with corporate policies and standards. This method allows for direct supervision and communication with employees in foreign markets, helping to maintain control and alignment with the overall business strategy. Measuring share of market (B) and marketing audit (D) are formal control methods, while indicative planning method (C) refers to a forecasting technique and does not specifically relate to control methods.

Which of the Following Is an Informal Control Method in Global