In a communication process, an external influence such as competitive advertising that impairs the effectiveness of an advertising message is referred to as ________.

Question

Quizplus · Accepted Answer

Noise refers to any external influence that distracts from, distorts, or otherwise interferes with the effective communication of a message. This can include competing advertising, but also encompasses a wide range of other factors such as physical distractions, language barriers, cultural differences, and more.

In a Communication Process, an External Influence Such as Competitive